Gangnam Style meets BabyStyle

Expectant parents can purchase egg products in many countries outside of the UK (where it is designed by BabyStyle), but one country in particular has really taken the luxury stroller under its wing.

You will see the egg2 and eggZ strollers across South Korea in their dozens, from parents pushing their little ones on days out, to shop windows and displays. Most recently the distribution team in South Korea (Allied Champ), headed up by the dedicated and enthusiastic Jimmy Baek, have launched egg in the most premium department store in Korea – Shinsegae in Gangnam. Setting the standard, egg is one of only three brands displayed at the department store, ready to be admired by thousands!

Connie Wong, Chief Operating Officer, said: “We have been working with the team at the Shinsegae Department Store for many months now and it is great to finally see the luxurious egg products on display, including exclusive colourways just for South Korea!”.

 

Jimmy Baek and the team who successfully launched egg in the most premium department store in South Korea.

The egg2 and eggZ on display at the Shinsegae Department Store in South Korea.