egg expands UK retail presence with Mamas & Papas partnership

egg is expanding its UK retail presence through a new partnership with Mamas & Papas, making its premium pushchairs and travel systems available to even more parents across the country.

From 29 July, the egg collection will be available in 64 Mamas & Papas stores and concessions nationwide, as well as online and through the Mamas & Papas app. The partnership gives expectant parents greater access to the brand, alongside expert product advice both in-store and online.

Andy Crane, Managing Director of egg, is thrilled with the partnership, saying: "We're incredibly proud to be partnering with Mamas & Papas, one of the UK's most respected nursery retailers, to bring egg to even more families across the country. This partnership represents an exciting milestone for the brand, expanding our retail presence while ensuring parents can experience the quality, craftsmanship and thoughtful design that egg is known for through trusted expert advice and support.”

As part of the launch, parents-to-be will also be able to explore the egg range during Mamas & Papas' free Buying for Baby appointments, offering personalised guidance to help them choose the right travel system for their growing family.